About Us

We are Nuray & Ceyda, a mother-and-daughter duo based in London, creating timeless handcrafted garments made from pure British wool. Each piece is lovingly crafted by hand in our London studio using premium wool fabrics sourced from mills in Yorkshire. 

Our story is rooted in tradition, craftsmanship and purpose. With over 35 years of experience in the fashion and textiles industry, Nuray brings a wealth of expertise to every garment she creates. Having earned a Postgraduate Master’s degree in Pattern Cutting and Design with distinction from the London College of Fashion, she further strengthened her technical and creative foundation. Her background spans roles from designer, garment technologist, to pattern cutter. Her passion for quality, precision and tradition is woven into every stitch. Ceyda, with a background in law, grew up with the hum of sewing machines, so it was only natural and almost inevitable that she'd return to her roots and join the family craft. 

We founded our brand with a shared belief in sustainability, quality and kindness. Our fabrics come from a Yorkshire mill that supplies some of the world's finest luxury brands. Instead of commissioning new production, we rescue leftover rolls. Beautiful, high-quality wools that might otherwise go unused, and give them new life as elegant and enduring garments. 

Beyond creating clothing, we're passionate about giving back. Through our charitable initiative, customers can purchase an affordable yet high-quality cape and send it directly, as a gift to a care home or a resident of their choosing. It's a small gesture of warmth and comfort. 

We believe in the enduring beauty of British wool, its natural health benefits, sustainability and heritage.

Our mission is simple: to craft garments that tell a story, one of family, tradition and care, whilst celebrating the very best of British.